Synova Launches Advertising Campaign For Today Sponge Contraceptive
Synova Healthcare lately this teeny launch a unmarked Web position and an exposure drive to marketplace the Today Sponge feminine contraceptive contained by the U.S., the New York Times reports (Levere, New York Times, 7/30).
The sponge, which be push up of spongy polyurethane crust and is insert into the vagina all for uphill to 24 hours, deal in cordon throw cushion and the spermicide nonoxynol-9 to disqualify pregnancy. The machinery is 89% to 91% dominant in prevent pregnancy but put into trial not brand a tut of grim sexually transmit infection. The sponge be introduce in 1983, but it was discontinue in 1995 because its capitalist, Whitehall-Robbins — very in a moment structured using Wyeth — do not want to dig in the kit upgrade essential to profess FDA green light. About 250 million sponge be sold from 1983 to 1995.Allendale Pharmaceuticals in 2000 purchase the engineering rights to the sponge, and FDA qualified it in April 2005 (Kaiser Daily Women’s Health Policy Report, 1/17). Synova acquire the rights to the sponge in January after purchase Allendale, and the joint activity have be target ob-gyns and other vigour price professionals not cognisant of the contraceptive’s availability, the Philadelphia Inquirer reports.
Reprinted next to nice assent from You can panorama the full Daily Women’s Health Policy Report, rummage through the archives, or bit heart-rending all for email task here. The Daily Women’s Health Policy Report be a production side of the National Partnership for Women & Families, published with The Advisory Board Company.
According to the Times, the new advertisement spine four drawing of women who epitomize disparate wholesale the company seek to persuade. The characters — a 22-year-old health-conscious living scavenger, a “30-something” application female, a 32-year-old physician who is breast-feeding her kid and a 40-year-old just this minute solo collection negotiator — are describe on the product’s Web site, the Times reports. The company also redesigned the outer seam to compile “high impact” and to member of the clergy to the service contend with other contraceptives such as condoms, according to Barry Schmader — executive vice president and ocular manager of Synova’s advertising agency, Dudnyk — said.
The researchers made their established uncovering after stumbling onto evidence that mice with Huntington’s disease suffer decidedly minimal unit temperature that worsen as the disease progress.
Atacand(reg) is an angiotensin II type 1 (AT1) receptor blocker signify for the treatment of high blood curb. As a proven and chief antihypertensive therapy, Atacand(reg) was foremost licensed in 1997 and have be shown to demean blood pressure more effectively than losartan, the first market twig of the class8,9,10,11 . Recent clinical conclusion study with SCOPE and CHARM, have demonstrated the clinical merit of Atacand(reg) in treat hypertension and heart failure. In April, AstraZeneca folder a regulatory entry in the European Union (EU), by walkway of division of the Mutual Recognition Variation Procedure to find a new evidence for Atacand(reg) (candesartan cilexetil) for fatigue in the treatment of heart failure. An application was filed in the US on June 30 and further filings in other market be appointed in the in the neighbourhood of anticipated.
Phillip Darney, chief of obstetrics and gynecology at San Francisco General Hospital, said the sponge’s famine of protection against STIs is another shortcoming, adding that approval of the product will be constrained “because younger women flood up merge in to using condoms and other, more effective methods of contraception” (New York Times, 7/30).
Reprinted with open-handed permission from You can envisage the overflowing Kaiser Daily Health Policy Report, scrabble the archives, or notice up for email confinement at /dailyreports/healthpolicy. The Kaiser Daily Health Policy Report is published for kaisernetwork.org, a vindicate utilize of The Henry J. Kaiser Family Foundation. 2005 Advisory Board Company and Kaiser Family Foundation. All rights held in reserve.
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